A very confident and typically arrogant or aggressive gait or manner.
An entry on UrbanDictionary.com takes the definition a step further, suggesting that swagger is not just an inherent attitude, but a reflection of one's appearance:
The confidence exuded as a reflection of one's dress, shoe game, attitude, and how one handles a situation.
Rapper T.I., in his song "56 Bars," jokingly takes this another step further, referencing "swag" as an entity separate from the human being it represents:
Somebody better tell 'em mane / They swag owe my swag everything / Very plain to see you study me awful hard / To the point that my swag need a bodyguard
Naturally, Atlanta's Joe Johnson would use such a layered, sometimes conflicting term to credit the Hawks' success. "I just think our swagger is a little bit different," Johnson told TNT's David Aldridge after Atlanta's 103-95 road win. "This is the post season, not the regular season."
The differentiation of the term usually boils down to whether swagger is something inherent, or always there; versus being a reflection of success, and only there when things are going well. So it's no surprise that Johnson speaks of his team's swagger as if it's a light switch in a dark room. The Atlanta Hawks have acquired the reputation of an all-or-nothing team. They're either going to play really well or very poorly, and probably lose interest at some point either way.
The question then is can the Hawks summon the magical swag they've found just in time for the Playoffs when they don't jump out to a 9-0 lead on the road and shoot 54 percent from behind the arc? Will 120-million dollar man Joe Johnson be able to make a positive impact on the floor when the Bulls are closing out better, and he's not hitting his shot? Most of us don't think so because the Hawks or Johnson haven't given us a reason to.
Atlanta's ability to hold on late in the 4th quarter in Game 6 of the Magic series was a necessary first step towards shedding their losing ways, or lack of swagger, whatever you want to call it. The Atlanta I remember would have tripped over the coffee table while reaching for the light switch. Now they have to do it again, and despite a 1-0 series lead, I bank on the old Atlanta showing up.
In the words of Sporting News' Sean Deveney, "Swagger is good, but it won't necessarily lead to a deep postseason run." Amen. Bulls in five.
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